Employees use confusion to get away with murder. What is this fact costing you in recruitment, firings, promotions, sales, time, effort and profit? Inconsistent messages give your people, and your clients, a reason to dial out. To disengage. This is bad for everyone involved. Hence the saying, “Don’t tell me – show me.” With a great training video you can…
People are like zombies at trade shows. They drift past your booth with glazed eyes on a quest to get to the guy with the bright colored, rubber wrist band slogans. Your feet hurt and nobody cares. Your boss expects ‘real’ leads from the investment he’s made to have you there. Your pipeline is thinning and you’re searching for any…
With the blizzard of confusing messages out there…your prospects, and some of your clients, don’t believe you. In a post-crisis economy decisions are made at higher and higher levels where your seen as ‘one of many’. And because of this your prospects go elsewhere with lightning speed leading to lost sales, time and effort. Your pipeline is thinning and you’re…
Know – Like – Trust. That’s the formula for the way people usually do business. First they have to know you exist, and basically what you do. That’s where a great internet presence can really help. You’re easy to find on line, your site contains video, is exciting and informative, and you have free low-risk offers for them to get…
Time is what we all want. Time to exercise. Time with our families. Time with our hobbies. Time to go on vacation. Time with our best clients. Time to make more money. And, a great corporate video can help because people will watch it on their own time and convenience. Here’s another ‘time tool’. Want to improve the effectiveness of…
Do not let a milestone event happen without capturing it. If you do, you may regret it for a lifetime. This special event will occur just once and it’s important that you use it as an opportunity to deliver a specific, well thought out message, or remind others of the struggle, or just thank those responsible for their help in…
What could corporate video and the Man of Steel possibly have in common? Here’s a question for you. What makes Superman Superman? Think about it. Okay, that’s enough thinking. I’m going to give you the answer because I know your attention span is short at best. Superman is Superman because he has super powers that you and I don’t have….
Do ever have a feeling, like me, that your customers are all thinking…”Don’t make me think”? I find that today, people want you to do their thinking for them. Even happy meals have a number now. People don’t want to think. That’s what remote controls are all about. So, spell it out for them. Keep it simple with your video….
Today corporate video production shouts your credibility. And, credibility is like currency. Really! Here’s another way to say it, “When people are sick, no one wants to pay for the medicine, but they’d gladly pay for the cure”. To earn someone’s business today they have to know you, know what you do, and like you, because people like doing business…
You always want your crew members wide awake with the right attitude. There have been many times when I am a producer on a shoot and I am meeting my out-of-town crew for the first time. At times they have looked sleepy, uninterested and can’t wait for the day to be over. This was my first impression anyway. Our guys…
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